Christiansburg, Va., – Two-time NHRA Funny Car World Champion Matt Hagan’s latest venture is shifting into overdrive.

TruHarvest Farms, Southwest Virginia’s largest hemp producer, has launched a line of CBD products comprised of cannabinoids genetically selected from hemp grown and processed at the farm’s Christiansburg location.

TruHarvest Farms was established by Hagan in 2019 after the passage of the Virginia 2018 Farm Bill. Driven by a sincere desire to impact lives, Hagan applied his extensive background in agriculture to his convictions in CBD as a natural alternative to mainstream medications.

“They’re discovering so many potential uses for CBD. Athletes are using it as an effective recovery supplement. People are using it for pain management and to help with anxiety. The more we learn about it, the more excited I become,” says Hagan. “I got involved because I wanted to help people and make a difference…and I can achieve that by doing something I’ve always loved: getting my hands dirty on a farm.”

The result: a new and expanding catalog of CBD products. TruHarvest Farms is offering both CBD Isolate and Full Spectrum tinctures in multiple milligram dosage options. Topicals, such as TruHarvest Farms TruRelief Muscle Cream, are quickly growing in popularity. The company’s highly anticipated release of its edible line, including gummies, is expected soon.

TruHarvest Farms has also developed a companion line of horse and pet tinctures. Currently, TruHarvest Farms boasts more than 30 products that promote general health and wellness. The entire product catalog is available for purchase online at

TruHarvest Farms will soon showcase a storefront. The TruHarvest Mercantile, to be located on the 85-acre property, will serve as the retail destination for customers. Offerings from Hagan’s family of small businesses, including farm fresh meat cuts from the Hagan Cattle Company, will be available for purchase in addition to TruHarvest Farms CBD products.

“This entire operation has a small-town, family-friendly feel to it, and that’s how we want it. We’re producing plant-to-product and farm-to-table, and selling it neighbor-to-neighbor. Whether you’re a customer down the street or a few states away, you’re going to experience personalized service that you won’t find anywhere else,” says Hagan.

For information and updates, visit Follow TruHarvest Farms on Facebook (@TruHarvestFarms) and Instagram (@TruHarvest Farms).

About TruHarvest Farms

Founded in 2019 by two-time NHRA Funny Car World Champion Matt Hagan, TruHarvest Farms is Southwest Virginia’s largest producer of hemp-based products. Sourced from its Christiansburg, Va., location, TruHarvest Farms offers a comprehensive line of high-quality, hemp-derived CBD products that promote general health and wellness for individuals seeking an alternative to traditional medications and supplements. For information, visit and follow TruHarvest Farms on Facebook (@TruHarvestFarms) and Instagram (@TruHarvest Farms).

About Hagan Cattle Company

Headquartered in Christiansburg, Va., the Hagan Cattle Company is Southwest Virginia’s premier provider of farm-raised, USDA-inspected beef and pork products. Part of the TruHarvest Farms family of businesses and operated by two-time NHRA Funny Car World Champion Matt Hagan, the Hagan Cattle Company offers nationwide shipping of its pasture-to-plate catalog online at and through Facebook (@HaganCattleCompanyVA).